Challenge
Coca-Cola wanted to launch a new flavor of the Fanta brand. This new orange soda needed to be named, branded, and introduced to Vietnam.

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Solution
Through a few rounds of brainstorms back by user research, Fanta – California Orange was conceived. We immediately produced a new logo, stylish packaging, and vibrant poster.

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A youthful TV commercial kicked off the nationwide launch of the new drink.

The result was a soda with a hip brand, colorful style, and refreshing taste which reflected the exuberance of its teen audience.

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