Challenge
When Nescafé was introducing three new variants, it wanted to convey a brand image that was more relevant to the local market.

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Solution
The execution consisted of an across the board campaign starting with print and packaging. Creating and applying the new Asian lifestyle images, packaging and collateral received a modern look.

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The campaign was completed with print ads and a TV commercial. The print ads educated the audience on the quality of the ingredients and the refined production process. The TV commercial introduced the 3 new variants applied in a contemporary asian lifestyle.

The result was a rejuvenated brand and a new found appreciation of Nescafé coffee.

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